We believe human stories shouldn't be buried.
Hi there! If you're reading this, you're probably like us. In a world flooded with AI slop, you still find yourself searching for authentic stories. The ones that capture a real human life.
We believe in those stories, too.
But have you ever thought about why so many valuable narratives get lost? Often, it's not because the story isn't good. It's because the barrier to editing is just too high. We want to change that. We're here to make video editing simpler, so those stories can finally be told.
Video editing doesn't have to be this hard.
Take a look at the editing software we have today. They're overwhelmingly complex, bloated with auxiliary features that most creators will never even touch.
But why? Not everyone is trying to edit a blockbuster.
We're starting from a different place. We're building only the features that creators actually need, and we'll create new ones with that same focus.
Allowing creators to focus on creating.
Think about all the other work that pulls you away from creating. Analyzing viewer response data, A/B testing thumbnails, researching what other creators in your niche are doing... It's not easy to focus on your craft when you have to worry about all that, is it?
That's why we're building something more than just an editing tool. We aim to become your dedicated assistant, the one that understands your channel best.
Ultimately, giving small creators a fair chance to create.
When tools are barriers, the system becomes unbalanced.
Right now, small creators are hitting real-world walls that keep them from sharing their stories. When this happens, it's easy for the already-famous creators to just get more famous.
We want to be the opportunity that breaks that cycle. By leveling the playing field for small creators, we hope to see a world where more diverse and valuable stories can emerge for everyone.
